Problem Yelp used to be an honest and reliable company. Whether you were craving the best Mexican food in town or you needed the best plumber in town—Yelp was there for you. Over the years, the review system has become cluttered with useless, often irrelevant reviews. People have been posting with no consequences, which has damaged the reputation of the service. Once a helpful guide—the company must take action to regain its credibility with the people. 

Solution Yelp must get back to its roots. They will accomplish this by weeding out the useless and often idiotic reviews—leaving only honest and beneficial reviews. Currently, there is no review process for the review process. People are Yelping without repercussions but no longer. Introducing the Welp Button.