Problem Every year, more than 8 millions tons of plastic are dumped into our oceans. As we watch the trash continue to build up year after year—it’s clear the previous attempts to save the environment have been complete failures.

Solution It’s time to take a different approach. It’s time to start shaming people for using single-use plastic bottles and for killing the only planet they have. Nobody likes being shamed, which is why it is such a great motivator. When it comes to something as big as saving the environment, having feelings will get you hurt.