Dove
Problem The role of the father is ever changing. Today, dads are taking on more responsibilities than ever before. As the role of the father evolves, shouldn’t the way society views and treats them evolve as well? From changing diapers to packing lunches and so much more. Dads are getting more involved in their children's lives. Yet less than 15% of companies in the United States offer paternity leave.
Solution Dove is committed to changing how we view fatherhood in the future. Partnering with LinkedIn, we will help to narrow down potential employers. It will now be an option for employers to include our footprint symbol to their homepage. This will allow potential employees the ease of finding a company that aligns with their values. Creating awareness within the industries and its employers.
Our Footprint Around the World
In addition to Dove’s presence on LinkedIn, we will also be present on other social media platforms.
Twitter and Instagram have a symbol which verifies a person of some sort of status. We will add our footprint symbol next to companies who share our pledge for paternity leave. This will help spread our message quickly and to a more diverse target. Creating awareness towards the general public.
